AISIN Corporation, the fifth largest Tier One automotive supplier in the world, today announced that it will participate in the upcoming Motor Bella event as an Official Sponsor, Sept. 21-26, 2021, at the M-1 Concourse in Pontiac, Mich. The announcement was made by Scott Turpin, president and CEO, Aisin World Corp. of America (AWA).

Motor Bella, the all-new, next-generation mobility event being held at the M1 Concourse in Pontiac, Mich., will likely become an integral part of the North American International Auto Show (NAIAS) during its expected return to the Motor City in 2022.

“Along with the rest of the automotive industry, we have anxiously awaited the return of live events, which are critical to the success of our marketing communications strategy,” said Turpin. “The Detroit auto show has always worked for us, and we want to express our appreciation to the team at NAIAS for quickly, safely and creatively bringing us all back together with this ‘bridge to the future’ event.”

Turpin said he’s pleased that virtually all of AISIN’s North American customers have also committed to participate at Motor Bella. He added that AISIN has enjoyed a long and productive relationship with NAIAS and sponsored its first-ever indoor ride & drive known as the “Aisin Drive Green Experience” in 2013.

Along with OEMs, suppliers and startups the AISIN exhibit will be outdoors positioned between the Nissan and Subaru exhibits. It will showcase traditional automotive components featured on its iconic i-Mobility Type-T20 Demo Car, seen at automotive events around the world. AISIN CASE-related products and technologies that support the future of mobility (Connected, Autonomous, Shared, Electrified) will also be presented.

About AISIN

AISIN is the world’s fifth largest Tier One supplier of automotive components and systems such as brakes, transmissions, navigation systems, drivetrain, chassis, body, engine-related parts, electronics, and intelligent parking systems. A $32 billion company, AISIN Group is the largest manufacturer of automatic transmissions in the world and employs more than 120,000 team members at 216 consolidated companies.

Aisin World Corp. of America Corporate Communications:

Joe Rohatynski [email protected] 313.378.6570

Jennifer Thomas [email protected] 248.506.7881